As real estate agents, we essentially own and operate our own businesses. Yes, it’s advantageous for us to be affiliated with a brokerage; especially one as robust and forward-thinking as Tru Realty. At the end of the day though we must be able to articulate to our clients the advantages and differentiators of our service. We must also do so with the clarity and consistency that you would get from an established brand.
I like to think of the brokerage as the frame and the real estate agent as the picture.
If you are committed to having success as a real estate agent, you must constantly be prospecting while you continually execute at a high level for your current clients. You can make this process easier by refining your “sales pitch” or perhaps better stated the response you give someone who is inquiring about your abilities.
Let me be clear that I don’t want you to memorize something that’s the least bit disingenuous or overly sales-y. I do want you to think about the things that you might do differently or better than other agents so that your response will be heartfelt and honest. These advantages could be areas you specialize in, relevant experience, and other value propositions that will appeal to a potential client.
Think of your sales pitch as a live television commercial. If you are the least bit unnatural your audience will see that. At Tru Realty, we train you to be the unique brand that you are with special advantages and abilities that others don’t possess. If you follow our guidance you will be able to attract and sign new clients without the stress of being someone you are not.
How to Perfect Your Sales Pitch
• Start by listing your strengths on a piece of paper.
• Add to the list any unique experiences that help make you a better real estate agent.
• Finish off your list with references to your style of service.
Once completed, I want to see you formulate a 20-second “speech” that you should have memorized in the case you are confronted with an opportunity to secure a new client. Be sure to state your name clearly, the brokerage you work with, and go right into your advantages and differentiators. This should sound natural and unrehearsed as you are talking about the two things you know best: yourself and your business.
The difference between average and excellent lies in preparation. At Tru Realty, we make you an excellent real estate professional.
Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.
