Sarah Kirsch Richardson has become one of the preeminent leaders of residential real estate in the Phoenix-valley. As Founder of the rapidly growing brokerage Tru Realty, she is responsible for the multiple growth avenues the company is pursuing. Sarah began Tru Realty in 2010 to take advantage of an unexploited change in the Arizona marketplace, the shift from auction-centric to MLS-centric fix/flip deal flow. By testing an idea and building a solid team of capital lenders, general contractors, investors, and other specialists unique to each deal she reached the 200 deal mark in four years – most of which have been profitable yielding double digit returns.
While focused on flipping, Sarah also delivers to traditional Buyers and Sellers: in fact she has been recognized as a top .5% performing agent in the state of Arizona since 2011.
As spreads have tightened, Sarah’s expertise is still finding success for her clients but she has expanded her team to focus on the traditional side of residential real estate. By implementing cloud technology solutions to keep costs lean, a sliding fee scale based on performance that keeps agents motivated with more money in their pocket, and a leading mentorship program to reiterate the Tru methodology of customer service; Tru Realty is growing fast and Sarah is leading the Tru team to great things.
Sarah was born in Waukesha, Wisconsin and moved to Arizona in 1996 where she attended Arizona State University and studied Business Communications. In 2003, she shifted from her corporate path into real estate when she was licensed and became a member of the National Association of Realtors. She initially specialized in Commercial, Retail Shopping Center Leasing and Sales, and ultimately moved into Wholesale and Residential Real Estate before founding Tru Realty.
Sarah is married with two children. She also has a passion for giving back to the community; she is a Leader with the Junior League of Phoenix. Her leadership roles have included the Media Relations Chair for two years and recently being a mentor to new members joining the League. Sarah also has a soft side for mistreated animals of any sorts. For free time she enjoys spending quality time with family & friends, hiking, skiing and snorkeling.
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