Real Estate Blog

Real Estate Blog

Our Most Valuable Investment

Our Most Valuable Investment

The increase in the number of agents coupled with the proliferation of technology has had a less than positive effect on the real estate customer experience. Often times an inexperienced agent will fail to properly understand how systems, processes and technology can enhance the service they provide.

At Tru Realty, we rely on intensive training to be the foundation for providing a superior customer experience. This is a primary differentiator for us in what many consider an overcrowded industry. Our “learn while doing” methodology creates an environment where young realtors are provided valuable insight on critical knowledge for buying and selling real estate in Phoenix.

Tru Realty’s mentoring program puts new agents in one on one and small group scenarios that result in better retention for the learner. New agents are exposed to veteran insights on things like preparing contracts, searching for comps and finding the right home for clients. We also teach our new agents how to prospect for new clients which positively impacts their livelihood in a way that no other brokerage can.

As a leading real estate brokerage in Arizona, Tru Realty understands the value that superior training will have on our ability to deliver excellence to each and every one of our valued clients. Our emphasis on training is a key component to the support that we provide our agents. Superior training results in a more confident agent. A more confident agent provides better customer service and is therefore able to attract more clients.

Superior real estate training is an investment in our reputation. It is our goal to provide consistent excellence to anyone working with a Tru Realty agent. Our emphasis on mentoring, coaching and systems support will ensure our ability to produce the very best real estate professionals in the market.


My name is Asher Cohen and I oversee the training and mentoring program at Tru Realty. You’ll be hearing more about what we do in the months to come. I welcome your questions and feedback at asher@trurealty.com.

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